THE TOWN ︎︎︎ MOVIDA ︎︎︎


we've created
a special
v.i.p area for movida lovers.



   
   
 
   

the public could watch shows like
lionel richie from a unique perspective:
inside a movida car, which was in an
elevator in the brand stand.

i contributed to the concept of the
activation’s car experience and developed
the coverage content art direction.

CREATIVE DIRECTION mayara sauer, vinicius turani,
jaime agostini, leila germano EVENT ART DIRECTION thayná moura CAMPAIGN ART DIRECTION michel martins
COPYWRITING danielle menezes, nayara oliveira