We've created illustrations
based on real delivery women.
iFood offers specific advantages
for women who delivers. But they
only represent 5% of all iFood
delivery workers and most of them
doesn't aknowledge those advantages.
To bring visibility to those women,
we invited La Minna to illustrate
our real delivery women.
We also developped the Brabas type.
My role: conception and art direction.
Creative direction Ary Nogueira, Felipe Silva
ACD Guilherme Cruz, Jéssica Almeida
Supervision Vitor Silva
Art direction Thayná Moura, Letícia Oliveira
Illustration La Minna
Copywriting Jéssica Almeida
Motion Lucas Lourenço
